Hey man, look. I’m glad you’re trying out the whole blogging thing, really.

You began a huge campaign over the last week wherein you’re letting the world in on 40 snippets of mostly great design advice. I’m enjoying it, truly. But hey – quick note: Consolidate! You’ve got your personal brand all over the place and it’s become really, really confusing to handle. It’s the internet equivalent of repeatedly moving your primetime TV show to a different time slot on different networks.

Lets get down to it: for the love of god, stop using Cargo Collective as your blogging platform. It is not one. Pick a (real) blogging platform and stick with it. As of this writing you’ve got the “Lent Marathon” running on a Tumblr blog, iframe’d into an increasingly long Cargo Collective entry.

While this is a little bit deceptive (who uses iframes anymore, anyway), its mostly just confusing. I’ve got your feed coming in through my Tumblr dashboard, and that seems to work alright. I also subscribe to your old & busted RSS feed, which you seem to be migrating your posts back to. I mentioned this to you a while back, but your posts are still coming through in my RSS reader as enormous walls of text.

I realize that this may be a small use case (RSS readers and all), but I’m trying to look out for you, man. Down the road, when you want to show your kids your 32 totally hilarious blog posts about design ideas, wouldn’t it be great if they were in some sort of reasonable format?

With love, your friend, Paul.

Brand Dilution

Comments, 3 notes
Wednesday February 24th, 2010

Notes

  1. stublag posted this
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